New technologies and particularly Artificial Intelligence and the digitalization of processes and management tools offer opportunities to enable manufacturers to move towards growth and sustain their business.
To mark its first year in Morocco, the world leader in cost optimization, ERA Group, has just launched a series of meetings with Moroccan managers and industrialists to raise their awareness of the challenges of optimizing logistics chains for improvement of the profitability and competitiveness of the company.
The first round table took place in Fez, in the presence of around thirty local industrialists and around ten national and international experts, including ERA Spain and Morocco experts, under the theme “Optimization and management of the chain supply”.
In 2025, businesses will face an increasingly complex economic and geopolitical landscape, under thea pressure from new global trade policies that are causing increased disruption to supply chains. To remain competitive, leaders must demonstrate agility, diversify their supply chains and develop adapted strategies to gain resilience.
To measure all these issues and highlight their impact on the daily life of Moroccan companies and particularly industrial companies, ERA Group, in partnership with Daisy Consulting, recently organized an exclusive meeting which brought together ERA experts with the CEOs of the Fez Saiss region. . This round table, which had the theme “optimization and management of the supply chain”, was moderated by Eric Mass, Procurement and Supply Chain Director and Yassine Adib Supply Chain Management Expert and moderated by Mehdi Alaoui, ERA Associate in Spain since 2019.
While awaiting the construction and/or finalization of infrastructures such as the logistics zone, the dry port, etc., manufacturers in the city of Fez and the region are faced with major economic constraints in terms of logistics. The ERA experts present at this meeting highlighted the opportunities now offered by new technologies and particularly Artificial Intelligence and the digitalization of processes and management tools to enable managers to move towards growth and sustain their business.
This meeting is the first in a series of round tables and events that ERA Group plans to organize in several regions of Morocco, on the occasion of its first year in Morocco. “Our objective is to provoke collective pollination which will allow Moroccan manufacturers to emerge from their isolation and help them make savings and improve their profitability through the optimization of costs and the implementation of intelligent management of each category of expenses and suppliers,” notes Achraf Bouqdib, Country Manager ERA Group Morocco.
Indeed, by optimizing its cost structure, a company can improve its profits and reallocate the savings made to finance its growth and become more competitive. “It can even make cost management a real strategy to improve its competitiveness and stimulate its long-term growth,” maintains Yassine Adib.
This logistics expert and entrepreneur shared his experience in the digitalization of warehouses in Morocco or the management of the logistics of Covid19 vaccines in the Kingdom during the health crisis, thus highlighting the importance of innovation for the development of logistics in Morocco.
For his part, Eric Mass, an expert in purchasing and operations based in Spain for more than 20 years and who knows Morocco and the issues of its businesses very well, highlighted the challenges of economic and geopolitical transformation in the region and its impact on the supply chains of European and African companies, particularly since the Covid crisis. “Uncertainty is the greatest danger for the sustainability of businesses; managers must be agile and have the management tools that allow them to make the right decisions at the right time,” he says.
With 30 years of expertise in international markets and a network of specialists spread across more than 50 countries, ERA Group, a world leader in cost optimization, established itself in Morocco at the beginning of 2024. Today, its team local experts support Moroccan companies to improve their profitability and strengthen their competitiveness.
