Will the winter break be enough for the new Ligue 1 broadcaster, DAZN, to get off on the right foot, after the chaotic start to the 2024-2025 season? The arrival of the British platform, chosen this summer by the Professional Football League (LFP) to broadcast eight of the nine matches live and one match delayed for 400 million euros per season, was shaken up by a spectacular rise in piracy. Ligue 1 is “the most pirated product in France”alerted Vincent Labrune, the president of the LFP, to Parisian, Thursday, December 19, pleading for “radical decisions”.
The announcement of the offers, at a price ranging from 30 euros to 40 euros per month, at the start of the season had cooled many football fans, encouraging some to migrate towards illegal offers. To convince them to take the opposite path, the price of the DAZN subscription was lowered to 19.99 euros per month for the offer with a single screen.
“We are facing a phenomenon of unprecedented scale”had already pointed out, at the end of November, Benjamin Morel, general manager of LFP Media, its commercial subsidiary, citing an Ipsos study according to which 37% of people who watched Ligue 1 this season did so illegally. A figure which rises to 55% for spectators of the OM-PSG match at the end of October.
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