With more than 13 years of experience in the automotive sector, Ismail Amarti brings recognized expertise in the strategic development and management of international brands. After holding strategic positions at TATA Motors and HYUNDAI, he notably played a decisive role as director of the TATA brand, strengthening the competitiveness and presence of the brand in the Moroccan market.
At the head of GLOBAL INTERNATIONAL Motors, Ismail Amarti’s mission will be to accelerate Tata’s commercial development in Morocco, to continue the expansion of the distribution network, and to strengthen the product offering to meet the specific needs of Moroccan professionals.
Our objective is clear: to position TATA as the essential partner for Moroccan professionals. We are committed to offering robust, reliable and innovative products, while optimizing our after-sales services to meet the expectations of our customers,” underlines Ismail Amarti, new CEO of TATA Morocco.
Range adapted to the Moroccan market
Since its launch in 2021, TATA has succeeded in attracting customers in the professional vehicle segment in Morocco, thanks to a range perfectly adapted to local requirements. Among the flagship models, we find the Super Ace van and the Xenon pick-up, already widely acclaimed by professionals, as well as the Ultra T.7 model introduced in 2024 and designed to meet the needs of the medium-tonnage truck segment.
To support its growth strategy, GLOBAL INTERNATIONAL Motors plans to launch three new sales outlets in the first half of 2025, bringing its network to 14 sales outlets nationwide. At the same time, the company is working to optimize its after-sales services to offer a stronger customer experience.
These initiatives aim to respond to market developments while promoting sustainable and efficient professional mobility, aligned with the growing needs of Moroccan companies.
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Morocco
