The Soliers wholesale market concentrates the flagship products of the end-of-year holidays

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The wholesale market de Soliers, installed since 2021 to the south-east of Caen (Calvados), has become an essential place for food and catering professionals. During this holiday season, it stands out as an essential crossroads for finding flagship products which enhance end-of-year tables.

Soliers: 10,000 m² serving professionals

Since its move from the Caen Peninsula in 2021, the Soliers wholesale market offers a modern space of 10,000 m², where producers, wholesalers and restaurateurs meet to boost the local economy. This place, reserved for professionals, is a showcase of food diversity in Normandy, and a key player in the supply of fruits and vegetables. Sales take place either at the display, where customers select their products directly, or by delivery, after ordering from producers. A model adapted to the varied needs of retailers, private restaurateurs, communities or supermarkets.

The stars of the holidays: a gourmet and varied offering

In December, the Soliers stalls shine with their diversity, showcasing the products that make the magic of the holidays:

• Citrus fruits : clementines, oranges, lemons, essential for their freshness and brightness on the tables.
• Exotic fruits : mangoes, lychees, dragon fruits, perfect for adding a touch of exoticism to desserts.
• Truffles : gastronomic jewel par excellence, they seduce lovers of rare flavors.
• Mushrooms : morels, chanterelles and oyster mushrooms, essential to accompany poultry and refined dishes.
• The lawyers : always trendy, they are included in festive starters and aperitifs.
• Dried fruits : almonds, walnuts and dried figs, which evoke tradition and delicacy.
• Ancient vegetables : parsnips, Jerusalem artichokes or rutabagas, brought back to the spotlight for original and nostalgic dishes.

On December 18 and 19, 2024, the market was adorned with its Christmas atmosphere with crepes, coffee and local products. A friendly break appreciated by professionals looking for festive ideas.

Challenges to overcome despite the magic of the holidays

If the atmosphere is festive, the challenges are very present. The rising costs of living weigh on budgets, and consumption habits are changing: priority to local, less exoticism. Geopolitical uncertainties also complicate supply. However, thanks to their experience, professionals adapt.

After the holidays, fruit and vegetable consumption will start to rise again, but for now, consumers remain cautious.

An exciting job behind the scenes

Behind each stall, exciting jobs. Jean-Michel Vallée, sales representative for Vergers Saint Eustache, collaborates with starred chefs to offer them unique and local products.

Restaurateurs want to rediscover the flavors of yesteryear and favor seasonal products. We also highlight forgotten vegetables, while diversifying with premium fish, cheeses and condiments.

This work, at the crossroads of tradition and innovation, illustrates the adaptability of a market in perpetual movement.

A local economic and gastronomic pillar

The Soliers wholesale market remains, in all seasons, a pillar of the local economy and a reference for professionals. As the holidays approach, it transforms into a true showcase of flavors, reflecting all the richness and diversity of our terroir.

Practical. 37 Boulevard des Nations in Soliers (Calvados). Hours: Monday: 3:30 a.m. to 8:30 a.m., Tuesday to Thursday: 7:00 a.m. to 1:30 p.m., Friday: 7:00 a.m. to 2:30 p.m.

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