It is less of a revelation than a confirmation, at least for what concerns the first three which are Paris SG, Olympique de Marseille and Olympique Lyonnais. The three main clubs in French football, since the end of the last century until today, are international brands that go beyond the borders of France. And well beyond for PSG.
Merchandising weighs around a hundred million euros in French football
With them, RC Lens completes the quartet of teams which sell the most jerseys to their supporters each season in Ligue 1. More broadly, these four clubs are dominant in the merchandising of all derivative products, club tunics being the main ones. . In France, the sector is worth nearly 100 million euros. If the share is marginal out of all the income generated by the clubs (around 4%), it is constantly increasing.
PSG, OM, OL and Lens absorb 78% of sales alone
And the weight of the quartet Paris Saint-Germain, Olympique de Marseille, OL and RC Lens is enormous, since according to data from Foot Unis, they alone represent 78% of the total sales volume. In addition to the economic interest, jerseys and other derivative products have an effect on the notoriety of clubs among their supporters and, moreover, this strengthens the links between all these components.
