Alpine expands its offering with the opening of The Blue Alpine Trailthe first experience center in Le Mans.
Designed for brand and automobile enthusiasts, this new experience space offers a wide range of activities with tests in the A110 (S, GT and R versions).
Located in the immediate vicinity of the Bugatti circuit, it offers visitors a unique experience that brings back to life the pleasure of driving and the legendary history of the 24 Hours of Le Mans.
The Piste Bleue: a historical continuity which began in 2018
L’initiative The Blue Trail dates back to 2018, when Alpine launched a special program for owners of its vehicles.
This first version offered unique experiences on some of the most prestigious circuits in France.
These included in particular the round Bugatti du Mansof Paul Ricard du Castellet circuitof La Ferté Gaucherof Magny-Cours circuit a you Lurcy-Lévis circuit.
Participants were invited to discover Alpine’s performance in optimal conditions. These days were designed to maximize driving sensations while ensuring professional supervision and total safety. Each session offered tailor-made support, with a personalized driving program.
Instructors shared their knowledge to help participants perfect their sport driving techniques.
The event focused on customer experience, combining entertainment and technical learning in an exceptional environment.
The initiative was successful and laid the foundations for the new fixed center located in Le Mans.
A multi-faceted experience center
Located on the Chemin aux Bœufs in Le Mans, La Piste Bleue Alpine has a surface area of 450 m² and can accommodate up to 200 people. This emblematic place was designed in partnership with the Automobile Club de l’Ouest (ACO).
- Supervised driving sessions : Visitors have the opportunity to drive all A290 and A110 models on the Bugatti circuit under the guidance of approved instructors.
- Technical and immersive workshops : Visitors can take part in driving workshops, technical demonstrations and guided tours retracing Alpine’s exploits at the 24 Hours of Le Mans.
- Special events : Traveling rallies, seminars and corporate events.
Antonino LabateAlpine’s Director of Sales, Marketing and Customer Experience, said:
« The Piste Bleue Alpine is a place dedicated to car enthusiasts and the curious. It allows you to discover new sensations but also to immerse yourself in the world of Alpine.
It is a place of experience, unique in its kind, which we thought of as a link between the past and the future of Alpine. »
A typical day at La Piste Bleue Alpine
The Piste Bleue Alpine offers an immersive and structured experience to maximize fun and learning at the heart of the Bugatti circuit.
Here is an example of a typical day at the center:
| Hour | Activity |
|---|---|
| 07:30 | Welcome and briefing |
| 09:00 | Workshops in Alpine A110 GT, S and R on the Bugatti circuit: braking, trajectories, study of turns |
| 11:00 | Discovery of the complete circuit in A110 |
| 12:00 | Lunch at the center with instructors and briefing |
| 14:00 | Coaching in A110 GT, S and R on the Bugatti circuit: guided driving |
| 17:00 | First flights in the A110 R and as an option on the endurance prototype |
| 18:00 | Aperitif and delivery of a pack of goodies at the center |
Design reflects Alpine values and aesthetics
The building reflects Alpine’s values and aesthetics. The metal structure echoes the aluminum design of the A110 body and chassis, combining lightness, durability and recyclability. Dressed in Alpine’s signature blue, the exterior is reminiscent of the original A110 Berlinette.
To enhance the visitor experience, the center includes three stands with 10 Alpine A110 S bucket seats and a giant screen connected to a high-end sound system consisting of seven Devialet Phantom I speakers.
The center also houses an Alpine Pantheon, displaying helmets, suits, wheels and tires from the A424 as well as the 2019 Le Mans 24 Hours Trophy.
Exceptional partnership with Michelin
As part of its activities, La Piste Bleue Alpine presents the historic partnership between Alpine and Michelin. From the A290 to the A110, all vehicles are equipped with tires developed for Michelin, a guarantee of performance and safety on the track.
Conclusion
The Piste Bleue Alpine is evolving and becoming a real place for enthusiasts located directly at the heart of the world Endurance competition: Le Mans. Inspired by models like the Porsche Experience Center, Alpine is developing an approach focused on the customer experience with a dedicated building.
This center embodies both a meeting place and events for all enthusiasts, thus consolidating the link between Alpine’s sporting heritage and its future focused on innovation.
The center offers a unique opportunity to fully experience the Alpine universe through immersive activities, an iconic design and high-end services that fit perfectly into the legendary history of the 24 Hours of Le Mans.
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Source: Alpine Cars / La Piste Bleue
