Published on December 19, 2024 at 12:05 p.m. / Modified on December 19, 2024 at 12:08.
4 mins. reading
We are at Bahnhofstrasse in Zurich. The most expensive commercial artery in the country in terms of rent. Not far from the station, on both sides of this upscale street, two opticians face each other: Fielmann and Götte (“the gods”, in German). The offers of the two companies are diametrically opposed. The German one prides itself on selling glasses from 60 francs while the Zurich one, which focuses on exclusive brands, costs more like thousands of francs.
“Both actors reflect the two extremes of the industry well. The prices are very different and in the end it is the customer who chooses,” points out Dominic Ramspeck, of the Optiquesuisse association, defending the interests of independent opticians who have no more than eight stores.
Follow the news with us and support demanding and daring journalism
For the end-of-year holidays, take advantage of -25% on your annual subscription ????
Quality information just a click away. Offer valid until December 25, 2024.
I subscribe
Good reasons to subscribe to Le Temps:
- Unlimited access to all content available on the website
- Unlimited access to all content available on the mobile application
- Sharing plan of 5 articles per month
- Consultation of the digital version of the newspaper from 10 p.m. the day before
- Access to supplements and T, the Temps magazine, in e-paper format
- Access to a set of exclusive benefits reserved for subscribers
Already have an account?
Log in
Local
Swiss
