It aims to “generate good humor on a daily basis”, the young brand – 4 years old – created by Justine Boudot, from Orléan based in Roussillon, is called “On dit fou”, without vulgarity or misinterpretation. Opened on November 22 on rue Escarguel, you can find everything at Bonic Mercat, from postcards to small flea markets. Ephemeral, it will close its doors on December 27.
“It is to express great joy, a little happiness, in short, to declare strong emotions that I named my concept ‘We say damn’, it is 4 years old in Orléans, my hometown“, explains Justine Boudot, 26 years old, graphic designer by profession. By settling in Perpignan, she imported her brand and opened Bonic Mercat on November 22, this pop-up Christmas store which will close its doors on December 27, 2024. But what what can we find there in fact?
“There really is something for all tastes and budgets, explains the young woman. This ranges from humorous postcards at 2.50 euros to small flea market furniture (armchair, cupboard, writing desk, etc.), including ceramics, gadgets, stationery, magnets, tea towels, caps. , costume jewelry… Allow around twenty euros in average price.” Everywhere – or almost – the word “whore”, but stripped of any vulgar or sexist connotation, appears on objects and textiles.
“I wanted it to be offbeat, festive and not uncomfortable, and I hope it is understood as such “, wishes Justine.
