France is the second European market for the online commerce site of Chinese origin Temu, with 12 million recipients per month, behind Germany, he revealed on Monday, obliged by the European Union to be more transparent .
At the end of October, La Poste CEO Philippe Wahl declared that the Temu and Shein platforms now represented 22% of the group's parcels, one point more than those managed for Amazon and while they weighed “less than 5% ago is five years old.”
From April to the end of October, Temu recorded “an average of 93.7 million monthly recipients in the European Union,” the group announced this Monday in a press release. Its largest markets: Germany, with 16.3 million monthly recipients, followed by France (12 million), Italy (10 million), Poland (9.6 million) and Spain (9.4 million).
The platform published “its first transparency report for the European Union” on Monday, constrained by the new European regulation on digital services (DSA) which applies to very large platforms.
Temu, which is experiencing meteoric growth in Europe thanks to a strategy of low prices, is the international version of the Chinese e-commerce juggernaut Pinduoduo, born in 2015. It offers a plethora of products: clothing, toys, decoration, tools, high-tech…
In June, the Commission requested information from Temu and Shein in order to verify their compliance with European rules on consumer protection, questioning them in particular on the measures they implement to allow the reporting of illegal products.
Other requests concern deceptive interfaces (“dark patterns”) which make it possible to manipulate user behavior, the protection of minors, the transparency of product recommendation systems, or even the traceability of sellers on these platforms.
