The B'Est shopping center, located in Farébersviller, announces the arrival of the Hyper U brand on March 5, 2025. The store will replace the Auchan hypermarket. The Schiever group which operated the Auchan store has chosen to join the Système U network, a player in cooperative commerce.
According to communication from the B'Est shopping center, this arrival “embodies a significant step forward for customers, who will benefit from a redesigned shopping experience to better meet their expectations. » Concretely, the shopping center promises competitive prices as well as an enriched range thanks to U products.
“This change of brand is a fantastic opportunity to strengthen the purchasing power of the center's customers, while promoting short circuits and the local economy. We are delighted to support this development and bring a new dynamic to our center,” declares Barthélemy Jeanroch, director of commercial operations for the Codic group, owner of B'EST.
A new maneuver in Lorraine mass distribution…
