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It was an experience that could have had dramatic consequences. Maxime Peyron, host on France Bleu Vaucluse, shares on X (formerly Twitter) an incident dating from Thursday November 21, 2024. He ate a frozen minced steak from Picard.
As you can imagine, if he tells his story, it is not to say that he ate the hamburger steak. No, he tells us how his evening took a completely different turn. Fortunately, he is fine. But the consequences could have been much more serious. So much so that an investigation is underway to shed light on this story.
Picard: a client's terrifying story
While tasting his steak, the host notices an unusual sensation. “ After biting into my frozen steak, I feel something crunching in my mouth. I realize that I am bleeding “, he says. After a few moments, he discovers to his amazement that it is a piece of glass.
Far from stopping there, Maxime Peyron inspects the rest of the meat and discovers a second piece, intact this time. “ As I open the steak, I see a second piece, whole this time », He specifies in a statement to France Bleu.
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The incident takes an even more worrying turn when he thinks of his two-year-old son, who usually consumes these steaks. “ I had the reflex to spit, but my son… He might as well have swallowed the piece of glass or worse », he testifies with emotion. Very bad publicity for the Picard brand.
Picard's reaction: investigation and apology
After these messages on X, Picard reacted quickly. She obviously apologizes for this serious incident. The brand wants to live up to it. So, she quickly asks for the batch number so that she can carry out an investigation. “ Lot 01363491 », Specifies Maxime Peyron in his publication.
If the problem becomes widespread, the Picard brand could launch a massive recall. We obviously hope this is an isolated problem. Otherwise, an unprecedented health scandal could emerge.
In addition, the facilitator decides to contact the Departmental Directorate for Population Protection (DDPP). An investigation was opened to understand how a piece of glass could have ended up in this ground beef preparation.
A testimony that raises questions about food security
This event highlights the importance of rigorous controls in the food production chain. For Maxime Peyron, the mishap could have had much more serious consequences, particularly for his young son. An investigation is now underway to clarify this situation and prevent it from happening again.
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Picard is not the only brand facing this type of problem. In fact, all brands, one day, have been the subject of similar comments. They must rise to the occasion and ensure that controls are as rigorous as ever.
For consumers, caution is therefore always required. And this, for Picard as for other stores. So remember to visit Rappel Conso regularly. For your information, we have an average of 80 recalls per month.
