For the past four years, Renault and its partner agencies have been working hard to modernize the image of the brand, its products and services around the world. This collective effort has resulted in resounding recognition: at the 2024 edition of the Cannes Lions, Renault won an impressive total of eleven Lions, consolidating its position as a creative leader in the automotive industry.
A brilliant track record
Having already won eight Lions in 2023, Renault has surpassed its own records in 2024 with a harvest of eleven awards: two Grand Prix, two Gold Lions, four Silver Lions and three Bronze Lions. This unprecedented success is attributed to four distinctive campaigns, each illustrating a creative approach and strong perceived value.
- Cars to Work : This campaign, aimed at facilitating the return to employment in areas with low mobility, was a real triumph. She won two major prizes in the categories “creative commerce/customer acquisition & retention” and “sustainable development goals/decent work & economic growth”, in addition to two Gold Lions and two Silver Lions.
- Plug Inn for Business : This peer-to-peer application for a community charging service was recognized with a Silver Lion in the “creative business transformation/experience transformation” category and a Bronze Lion in the “outdoor/market disruption” category.
- R5VOLUTION IS A FRENCH THING : The campaign for the Renault 5 E-Tech electric won two Bronze Lions in the industry craft “production design/art direction” and “achievement in production” categories.
- TimeFighters : This documentary on Renault safety, directed by the Naudet brothers, won a Silver Lion in the “brand experience & activation/market disruption” category.
Publicis Conseil: agency of the year
Publicis Conseil, Renault’s historic agency, was crowned “Agency of the Year” at the 71st edition of Cannes Lions, further recognition of the creativity and innovation driven by the collaboration between Renault and its partners.
International enthusiasm for Renault
The triumph at the 2024 Cannes Lions is just part of an exceptionally successful year for Renault. The brand has already won more than 80 international awards at the end of June 2024, in addition to the 94 awards obtained over the whole of 2023. The “Plug Inn”, “Human First” and “Roland Garros” campaigns have particularly shone in prestigious competitions such as the D&AD in London (10 awards), The One Show in New York (12 awards) and the Clio Awards, also in New York (20 awards).
Recognition of collective commitment
Arnaud Belloni, Renault’s Chief Marketing Officer, expressed his pride in these achievements: “It is a source of pride that the brand has been awarded several times at the Cannes Lions 2024, which is for me the most demanding international competition in terms of advertising. These exceptional results are the result of the passionate and committed work of the brand’s employees and partners who are heavily involved on a daily basis in the design and implementation of these communication campaigns: Publicis Conseil, Publicis Sapient, Startrec, OMD, Lonsdale.”
Renault: a brand synonymous with creativity
With these successes, Renault is not just about producing cars; the brand is also distinguished by its ability to innovate in its communications and connect deeply with the public. The Cannes Lions 2024 awards solidify Renault’s reputation as a creative and visionary brand, ready to take on the challenges of tomorrow while transforming its values into concrete actions that are appreciated on a global scale.
