Morocco, thanks to its rapid development and its strategic position, is fast becoming a destination of choice for both investors and tourists. This was stated by Imad Barrakad, general director of the Moroccan Society of Tourism Engineering (SMIT), during the opening of the first “Morocco Showcase Summit: Tourism, Hospitality, Invest”, held this Tuesday in Casablanca.
During his speech, Barrakad highlighted the remarkable evolution of the Kingdom, which is experiencing sustained growth dynamics and strong development potential in the years to come. He highlighted the role of Casablanca, the country’s main economic hub, emphasizing that the city embodies a perfect balance between contemporary life and rich heritage, attracting both tourists seeking cultural experiences and investors seeking of opportunities.
This city also offers a unique living environment, attracting a wide range of people, from tourists to business investors, all attracted by its dynamic and thriving atmosphere, he maintained. Furthermore, Mr. Barrakad indicated that Morocco, thanks to its ambitious economic reforms and its openness to foreign investments, positions itself as a key player in the region, noting that the implementation of modern infrastructure projects contributes significantly to improving its attractiveness.
In the same vein, the Managing Director of API Events, Murray Anderson, highlighted the progress of the Kingdom, which is quickly becoming a world leader in tourism, with ever-expanding potential.
With its rich culture, strategic location and thriving markets, the country is well positioned for sustained growth in the tourism sector, he noted, adding that Morocco’s fundamental assets make it a preferred destination for investments. international, with a promising future for its hospitality and real estate sectors.
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He continued that Morocco stands out as a benchmark in tourism, and its continued development paves the way for exciting growth opportunities. Additionally, Mr. Anderson reaffirmed API Events’ commitment to supporting this growth by bringing together investors, operators, developers, bankers and financial partners from around the world, highlighting the importance of this event, which constitutes a platform to explore investment opportunities, strengthen engagement with Morocco’s dynamic markets and contribute to the overall development of the sector.
Co-organized by SMIT and API Events on November 19 and 20, 2024 in Casablanca, this summit brings together more than 300 investors, hoteliers and tourism leaders from 15 countries, and offers participants the opportunity to discover the potential of one of the most attractive tourist markets in the world.
In addition to conferences and panels, this event facilitated business meetings aimed at strengthening ties between key players in the hospitality and tourism industry and promoting investment in the sector in Morocco.
The discussions focused on strategic subjects such as the development of hotel infrastructure, the diversification of the tourist offer and the integration of technologies in the management of the sector.
