The communications agency announces its presence for the second consecutive year at the Arles photography meetings from July 3 to 12. It will present captivating dialogues between artists and creatives around the theme of metamorphosis.
Cultish by Publicis Luxe
After the success of the 2023 edition, Publicis Luxe is repeating its presence this year at the Collaterals of Arles. On the occasion of the Rencontres de la Photographie, a legendary internationally renowned festival, the agency unveils “Metamorphosis(s)”an exhibition bringing together duos of artists and Publicis talents with the notion of transformation as a backdrop.
An exhibition designed as an echo of the profound paradigm shift taking place in Luxury: a radical metamorphosis, where the nymph brand becomes fully a cultural actor
The exhibition will highlight five duos and their five works – photographs, but also videos, audio and written extracts – as well as the presentation of a creation by the American video artist Bill Viola.
An edition which will be carried by Cultishthe new Publicis Luxe collective dedicated to the relationship between luxury, arts and culture: “Cultish is the agency’s new cultural exploration ground. Because luxury has become an object of worship and therefore a major cultural player of our time, it is essential for us to push the limits of creativity in order to broaden the scope of expression of brands. Cultish supports them so that they can also question and transform society through unique artistic experiences“we can read in a press release about this new label.
The luxury department of the giant Publicis has just been rewarded at the Cannes Lionsan international festival that recognizes the best works of communication and advertising each year. The agency has in fact obtained the Gold award in the brand new Luxury & Lifestyle category for the campaign ”Aya Nakamura: High level x Lancôme”. A recognition which proves that luxury knows how to be creative and impactful in terms of communication and advertising and that it now has its place in this legendary festival of creativity.
