Kappa new equipment supplier for FC Versailles to replace Adidas from 2024-2025

From the 2024-2025 season, FC Versailles will be equipped by Kappa. The opportunity for the National club to rely on an equipment supplier capable of producing lifestyle jerseys that appeal to young people, the clearly stated target of the management.

For several months, Formula 1 driver Pierre Gasly has been a shareholder of FC Versailles. A football club bought last year by Alexandre Mulliez and Fabien Lazare.

Until then equipped by adidas, FC Versailles will now wear jerseys made by the Italian equipment manufacturer Kappa. The brand has just made it official today. Information that Rémi Garnier, Country Manager Kappa France, revealed to us in a long interview a few days ago.

“We’re going to release some pretty interesting jerseys that I think people will like”

“We’re not necessarily looking for performance or the European champion or the world champion. We are a challenger brand. We have to be realistic and humble about what we are capable of having. However, we will try to tell great stories like with Rungis. We signed the FC Versailles club, we will release some pretty interesting jerseys that, I think, will please. We tell a football story a little differently, like with Athens and Venezia, which mixes fashion and sport with our values and what we are also capable of doing.” Rémi Garnier explains to us.

In recent years, the brand has distinguished itself by the making very stylish swimsuits, especially for Venice. Tunics whose sales have gone well beyond the circle of club supporters to reach fashion aficionados.

With FC Versailles, storytelling should obviously be there and we can easily imagine the different lines of communication and the motifs that could be highlighted on the jerseys. For the 2024-2025 season, Kappa will release a collection of 3 kits “reflecting the identity and DNA of FC Versailles” and dressing “the players of the city of the sun king”For the upcoming 24-25 season, Kappa will equip two other National clubs with Le Mans and Niort.

“We want to make FC Versailles a true inspiring “lifestyle” brand for young people” – Fabien Lazare, General Director of FC Versailles

Recently, when announcing a partnership with Konbini, Alexandre Mulliez reiterated his desire to develop “a club for and by 15-25 year olds”. It remains to be seen whether the media will extend its jersey sponsorship contract which was in progress for the end of this season… To be continued.

“We want to make FC Versailles a truly inspiring lifestyle brand for young people. The choice therefore naturally fell on Kappa, the current benchmark for sports equipment manufacturers with global successes such as Venezia FC or Athens Kallithea” add Fabien Lazare, General Director of FC Versaillesin a press release. “The Kappa teams immediately understood our vision and were able to identify the potential of our collaboration, regardless of our sporting level and our current level of notoriety. With the support and contribution of Ted Philipakos, we are confident of the future success of our partnership and are very excited to begin this new chapter with Kappa.”

The FC Versailles adidas jersey this 2023-2024 season

Kappa, the US Rungis case

To celebrate the Val-de-Marne club and its recent partnership with Kappa, the equipment manufacturer focused on a historic element of the city, the Rungis market for a campaign worthy of a professional club. However, US Rungis is only a Regional 3 team, the 8th division.

« The interest of this type of operation is to show that it is not because it is a regional, departmental club that we cannot create a beautiful jersey with its own identity and that’s it. the message that we are going to convey. We equip both professional clubs like Monaco, Metz, Caen, but we are also present among amateur clubs” explained to us Remy Valette, operational marketing manager Kappa Francea few weeks ago. “Today, we have around 3,000 amateur clubs in France and the message was also for them, to tell them that we are also there to support them in their process of creating a graphic identity through the jersey. »