♦ Partouche at the Cannes Lions
This is one of the surprises of this 71st edition of Cannes Lions: among the yachts requisitioned by American adtech companies and a few meters from the Casino Barrière La Croisette, the Joker Odyssey by Partouche Multiverse proudly sits. A place where the French casino operator intends to continue its mission: “creating social connections is our job. With this yacht, we also want to continue to be explorers, creating a bridge between the worlds of tech and creativity and allowing people from both worlds to come together to party or attend keynotes on the Web3 or AI. We created a subsidiary, Multiverse, with a first NFT community project, but its ambition is broader and aims to create experiences between the real world and the virtual world.”, explains Maurice Schulmann, general director of the Partouche group, who invited personalities such as DJ Dan Ghenacia, producer Sarah Lelouch and Frédéric Raillard of Fred & Farid to talk, among other things, about the impact of AI on their daily.
♦ The Association of Consulting and Creative Agencies (AACC) unveils its new identity
This evening, the AACC unveils its new identity: if the acronym remains the same, the “C” of communication gives way to the “C” of creation. A change that makes sense, in the middle of Cannes Lions, and which allows the Association of Consulting and Creative Agencies to emphasize the diversity of its members, but also to recall that it is their creativity in the broad sense that distinguishes them and gives them all their value. The opportunity also to unveil a new graphic identity designed by Aaron Levin with the support of the design agency 4uatre, as well as a new typography, Blaacck, created by Black Foundry. The site with its new colors is launched immediately at 6:30 p.m.
♦ Luxury & Lifestyle : first time
For its first time in Cannes, the Luxury & Lifestyle category, chaired by Charles Georges-Picot (Publicis Luxe), awarded a Bronze to Hermès for its “Cavalier” campaign by Publicis Et Nous. The president has very often been “red flag” in his words. Or outside the jury room.
The winners will be revealed at 9:30 p.m.. We know but we won’t say anything until the embargo is lifted… Stay tuned on CB News -
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