As men’s fashion week in Paris opened on June 18, 2024, pop-up stores are multiplying in an attempt to offer visibility to young designers or certain already established brands. Not In Paris, Besides Kimchi x Temporary Universe, F Shop and Ofr., zoom in on these ephemeral initiatives that caught our attention during this major fashion event.
Not In Paris
After a stop in Milan last April, the sixth edition of the Not In event organized by the German magazine Highsnobiety, is coming to Paris and offers the opportunity to discover its latest collaborations from June 19 to 23 in its pop-up store in through an exhibition which extends over 350 square meters.
For the occasion, the media has formed a partnership with the daily tricolore The world to launch a capsule collection, consisting of a t-shirt, a sweatshirt, a cap and a cup of coffee.
On the fashion side, Highsnobiety teamed up with Champion to launch their first clothing collection and Lacoste, to present a capsule collection around tennis.
Highsnobiety has also renewed its collaboration with Parisian perfume house Diptyque to design a co-branded candle.
Café de Flore and the magazine unveil their fourth clothing collection, composed of t-shirts, a vest, a short-sleeved button-down shirt and a printed jacket.
On the ground floor, we find Cédric Grolet’s ephemeral café in which two t-shirts and a hooded sweatshirt representing his famous trompe-l’oeil desserts are also sold.
Address: 15 rue du Louvre – 1st arrondissement – Paris.
Besides Kimchi x Temporary Universe
In the heart of Paris, the Korean concept store Besides Kimchi, founded by the couple Bo Kyung and Charlie Marquiset, is inaugurating a pop-up space for Paris Fashion Week, from June 20 to 26. To support South Korean creativity, the store highlights the brand of streetwear Seoulite Temporary Universe and invites you to discover their third unisex capsule collection.
Inspired by the 1990s, the wardrobe consists of twenty-five pieces. On the program: polo shirts, t-shirts, wool knitwear, baggy jeans, loose pants, nylon shorts, oversized sweatshirts, leather bombers available in your choice of black or camel and a card holder, available in navy blue or green, accessorized with an epoxy carabiner.
Launched in 2022, Temporary Universe offers pieces with playful patterns and graphics, inspired by the world of graffiti. One of their trademarks is oversized fabric pockets on the back of pants or shorts.
Kim Besides, who has worked with nearly a hundred Korean designers, also offers a selection of brands in his store and on his e-shop.
Address: 7 rue Saint Martin, 4th arrondissement, Paris
F Shop
To support emerging brands and highlight their know-how, the showroom of the Beyond Leather incubator is transformed into a pop-up boutique. In this 120 square meter setting, renamed F Shop, thirteen creative labels present their new collections from June 17 to 22.
Among these young designers, we find Valette Studio which presented its latest spring-summer 2025 collection this Tuesday, the English brand Denzil Patrick, which combines the traditional know-how of English tailoring with French style.
Usually present at the Sphère showroom during Paris Women’s Fashion Week, this time, Lucille Thièvre drops off her bags at the F Shop and offers a spring wardrobe, marked by gathered details, signature of the young brand.
Félicie Eymard, an emerging designer who founded her brand less than a month ago, presents for the first time her ready-to-wear collection, including reversible silk pieces that can be worn in different ways and a line of home accessories.
Four winners who joined Au-Delà du Cuir are also participating in the pop-up, like Domestique, a leather goods brand, which offers pieces made in Paris, Reco, founded by leather goods designer Bea Recoder who works from patchwork , the shoemaker Philippe Zorzetto and his creations handmade in four French workshops and the accessories and leather goods brand 10.03.53.
On the jewelry side, we find the Marseille designer Lucas Bauer and the Christophe Lhote brand which offers jewelry in silver or vermeille.
Address: 64 rue de Cléry, 2nd arrondissement, Paris.
Ofr. fashionable
Until June 23, Alexandre Thumerelle, founder of the Ofr gallery. opens a pop-up store called Ofr. fashionable. For the occasion, four labels were invited to make their mark in a 200 square meter space.
Marine Nallet Barrabes, creator of the En Vrac brand, is exhibiting around thirty unique pieces for sale, including vintage shirts or sweatshirts screen-printed from her drawings.
The Franco-Scottish brand La Fétiche, specializing in knitwear, will unveil a ready-to-wear collection composed of jackets, sweaters, pants and t-shirts. For her part, designer Emilie Luc-duc offers a summer knitted wardrobe, including sweaters, cardigans and even skirts.
The English label Souvenir Stand offers a very limited series collection, designed entirely from dormant stocks collected from major brands. Its offering includes shirts, pants, t-shirts and a line of bags.
At the same time, Ofr. highlights its line of ready-to-wear and accessories, including t-shirts, sweatshirts, tote bags and even caps in a wide range of colors and also presents a collection of sailor tops in collaboration with the brand Morbihannaise Le Minor.
Address: 1 rue Eugène Spuller, 3rd arrondissement, Paris.
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