The Department of Gironde recently shone during the Hashtags ceremony for digital public communication. A milestone event for Gironde, which won three prestigious awards, including the coveted Golden Hashtag for the best community on TikTok. This award crowns a bold communication strategy, targeting a young and dynamic audience. We'll explain everything to you!
An essential presence on TikTok
In a landscape where younger generations are increasingly turning to digital platforms, Gironde has managed to establish itself brilliantly. On his account TikTok @departementgirondewhich already counts 12,500 subscribersthe Department has developed an innovative and offbeat approach to address various subjects. This success is not the result of chance, but of a desire to capture the attention of those under 25, who represent 91% of the Gironde audience on this platform. The Department, with its engaging and creative videos, has become a key player in communicating on social issues that directly affect young people.
Raising awareness of social issues
Les Hashtags d’or and silver awarded to Gironde in the category “awareness and citizenship” demonstrate the positive impact of its campaigns. The jury particularly praised two flagship projects. The first, a series of videos dealing with disabilityaims to raise awareness among middle school students about inclusion and acceptance of differences. By providing an offbeat and respectful vision of these subjects, Gironde seeks to break taboos and change the way people with disabilities are viewed.
The second awarded project concerns the sexual healtha sensitive but essential subject for younger generations. Gironde was able to approach this theme with finesse, answering young people's questions about sexuality, while providing them with reliable and appropriate information. This project was praised by the jury for its ability to deal with subjects often perceived as taboo, but of capital importance for today's youth.
A commitment to young people and the modernization of public communication
The awards received by Gironde illustrate an innovative approach to public communication. By establishing itself on TikToka platform very popular with young people, the Department has managed to stand out by daring to address themes that are sometimes sensitive, but which resonate deeply with the concerns of those under 25. These distinctions are a testimony to the commitment of the Gironde teams to using new communication channels to raise awareness and educate.
Le jury des Hashtags underlined the quality editorial work produced by Gironde and praised her for her boldness. “This 2024 vintage marks a turning point, with communities tackling more marginal subjects, such as menstrual poverty or sexuality, in a more open way,” declared the jury. Gironde, through its campaigns, has not only modernized departmental communication, but also made it possible to initiate real conversations on essential social subjects.
In short, the Gironde doesn't just follow trends, she creates them. Thanks to its strong presence on TikTok and its innovative awareness-raising projects, it is becoming a model in public communication among young people, while remaining faithful to its social missions. These awards reinforce Gironde's place among the most modern and engaging departments in France.
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