10 Corso Como is established in Paris, within Printemps

10 Corso Como sets out to conquer the world. The Milanese temple of luxury is opening its first point of sale in France, via a shop-in-shop within the Parisian department stores of Printemps Haussmann. The space is located on the ground floor of Printemps Homme and offers a selection of items from the concept store's signature line, decorated with the recognizable concentric circles in black and white, which have characterized the brand and its logo since its creation. in 1991.

The offering extends from ready-to-wear to shoes and bags, including sporting goods and various accessories (sunglasses, watches, umbrellas, etc.), but also design objects (lamps, vases , etc.) and for the home, such as glasses, candles, water bottles and table services, as well as a selection of Italian gourmet products.

“The international development process of 10 Corso Como continues with a strategic step. We have indeed chosen a partner of excellence such as Printemps to open our first French store in the capital of fashion and luxury, Paris”, declares the brand's general manager Gianluca Borghi, specifying that the expansion of the Milanese multi-brand “will continue in the coming weeks with other openings around the world”.

The concept store currently has two stores abroad in Seoul, opened in partnership with the Korean conglomerate Samsung. Bought in September 2020 by entrepreneur Tiziana Fausti, owner of a prestigious multi-brand in Bergamo, 10 Corso Como now wishes to accelerate its internationalization.

During the reopening in September of the completely renovated Milan flagship, Gianluca Borghi told FashionNetwork.com that after this first store in Paris, the brand would open a similar space in Qatar, at Printemps Doha, and was working on setting up a point of sale in New Delhi, India, with a local partner. In the meantime, it has just inaugurated a pop-up within the German department stores Lodenfrey in Munich, which will remain open throughout the month of November.