Several brands are setting up shop in the La Samaritaine department store for a summer. Among them, Loewe and Celine.
If the summer of 2023 was placed under the sign of attraction, this year, sport seems to dominate the activities within La Samaritaine. From May 23 to June 26, Loewe and the Swiss brand On present their fifth collaboration, exclusively at La Samaritaine. The line consists of sports and fashion clothing for men and women. The capsule also highlights the Cloudtilt 2.0 sneaker, available in a variety of colorways with an all-white sole, while the original Cloudtilt comes in monochrome neon yellow, alongside khaki green, wild pink, beet red, navy blue and sand. The pop-up store can be discovered on the ground floor of the department store.
For its part, the Celine house is setting up its pop-up boutique within the beauty area, on level -1. Since May 10 and until July 1, the brand has been presenting its “pleut soleil 2024” collection with summer pieces, leather goods and accessories such as a deckchair and a pétanque game.
