Par
Ludovic Ameline
Published on
Nov. 6, 2024 at 9:20 p.m.
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The extension of the Cherbourg company Le Petit Vapoteur takes shape in the Sauxmarais business park behind the Leclerc de Tourlaville (Manche).
This is where the European leader in the sale of electronic cigarettes had established itself at thesummer 2018in a brand new building 2 800 m2. And this is where the company continues to build its success.
10 000 m2
The work, entrusted to local companies, began in September and delivery is scheduled for May 2025.
“The steady annual growth of our business required more space, we felt cramped. Currently, Le Petit Vapoteur occupies an area of 6,500 m2. With the purchase of the adjacent building, the total surface area will increase to almost 10,000 m2. The extension includes a building dedicated to storage and a redevelopment of the existing premises. »
Production, currently on 700 m2, will be centralized on the same site. An extension of 1,100 m2 is planned to accommodate this centralization.
The Cherbourg-based company Le Petit Vapoteur is experiencing exceptional growth.
“Annual growth is between 15 and 20%. The 2023 turnover was 135 million euros, with a target of exceeding 150 million this year. A result that we will very likely achieve. »
Recruitments
The company should soon carry out a recruitment campaign due to the expansion of storage areas.
“More than 100 people will be recruited this year, although not all will be based in Cherbourg. New store openings also require additional staff. In less than three years, the workforce has grown from 200 to a significantly higher number. »
A 100th store in Caen
If 70% of the company's turnover is achieved through Internet sales, the remaining 30% comes from sales in physical stores.
“The company continues to open two own stores per month, without franchises. The hundredth store will open in November in Caen, with a total of 104 stores planned by the end of the year. The website and B2B activity are also growing. »
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