After the concern caused by the purchase of Doliprane by an American investment fund a few weeks ago, “made in France” has transformed into a real issue of national sovereignty. And for good reason, “regions which were very industrialized have become poor, precisely because we have deindustrialized, notes Fabienne Delahaye, founder of the “Salon du Made in France””.
Whose fault is it? At the price? “Everyone is suffering from it today, but not just made in France. Moreover, many of the shops that we talked about in the press were in liquidation and were only selling made in “elsewhere”. DSo, everyone suffers, explains Fabienne Delay. First, there are a whole bunch of products that are not more expensive, or even cheaper. For example, there is a toothbrush that has just been released, called Les Virtueux, at 0.99 cents per toothbrush. It is cheaper than anything made in “elsewhere”.”
“We don’t manufacture in France just because we are a French company and we are patriotic. We also manufacture in France because we find good conditions there for manufacturing, indicates Benoît Coquart, general manager of Legrand. That is to say that in France, you have a trained, motivated workforce, you have an energy cost which, until fairly recently, was not very expensive, you have an important domestic market, you also have plenty of advantages to manufacture in France.”
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