For 8 years, Broussaud has been organizing a clearance sale which attracts thousands of people to the village of Cars, in Haute-Vienne, looking for locally made products.
Every year at this time, the same scenes are repeated in the village of Cars. Drivers looking for a place, customers rushing into the entrance to the Broussaud factory store, customers searching the €1 bins looking for a pair of socks, looking for their size or a gift, queue of waiting in front of the four cash registers installed near the exit…
Eight years ago, Maison Broussaud decided to launch its clearance sale. The opportunity for customers, some of whom come from neighboring departments, to find quality socks at a lower cost. This meeting has become an event for the town of Cars.
Thousands of people
More than 4,000 people waited for long hours to enjoy this annual event on the single day of Thursday, October 31, the two parking lots “overflowed” into the stadium on Friday with the visit of thousands of people who came to buy made in France. Broussaud socks but not only. Underwear, t-shirts, slippers rub shoulders with socks of all colors and different materials. The Upper Viennese company also sells French Briefs as well as other brands.
The sale ends this Sunday evening, November 3. Maison Broussaud will be next week, in Paris, at the MIF Expo, the made in France trade fair with a new stand.
Nathalie Goursaud
France
