After a first action initiated at the start of the year around exceptional gastronomic products, “Reunion à la carte” on the sidelines of the SIA, the island stood out last week at Vivatech, the largest tech event , digital and innovation in Europe. A real success for the 10 startups who met with keen interest from prospects, and a stand under the aegis of the new La Réunion brand which stood out and attracted a lot of footfall throughout the duration of the show. Meeting the worldthe brand’s signature will have found a real echo during this international show given the diversity of contacts from many countries around the world present.
In this spirit and as part of the rich sporting news of this week, with the opening of the international tennis tournaments at Roland Garros and a few weeks before the launch of the 2024 Olympic Games in Paris, Reunion Island takes the opportunity to “highlight “his strengths and talents, this time through sporting excellence. It is in fact through the historical link between Reunion and Roland Garros, Reunion Island having given its name to the stadium based in the 16th arrondissement of Paris, that Reunion unveils its strategy of influence and attractiveness nationally. It is also through sport that Reunion Island reveals its strengths and talents.
A sporting excellence which is revealed by the exploits of the greatest champions of yesterday and today, high-level athletes who make the island shine on the highest podiums in the world. An excellence which is also revealed by the territory’s capacity to develop new and major sporting events with strong impact and resonance. The example of the big raid is indicative of the unique nature of a sporting event which would not have its specificity without the geography and particular relief of the island. In the context of the Olympic Games, the subject of sport as a lever for economic development takes on considerable importance. This session will take place in the presence of national players in sport, the economy, institutions, and some big names in sport, great Reunionese athletes, who mark or who have marked the history of sport internationally, and who come to support the approach taken by their island.
#French
