Core business
Pleasure, commitment, authenticity, efficiency. These are the values of Arborescence Productions, which the team proudly brandishes every day. According to its general manager, Mathieu LeBlancwork at Arborescence involves team collaboration marked by trust — both for employees, of whom there are 10, and customers. Because there is this kind of conviviality that we find in day-to-day, which means that we naturally want to associate with it. “We love what we do, we are passionate, it shows and we feel,” he says. Soon celebrating its 20th birthday, the company has always been able to adapt nimbly to market developments, going through various phases such as digital signage, 3D and virtual reality, while maintaining video production and webcasting as its core business, representing 80% of its turnover. “Video production remains our mainstay, but we have also developed training, graphic animation, podcasts and events services with our new studio to meet the needs of our clients.” The path to success has not been without challenges, confides the CEO – pandemic and budgetary constraints in certain companies impacting the demand for videos oblige. To deal with it, has been able to diversify its services while remaining a vector of innovation. “We are constantly looking for creative solutions for our clients,” says Matthew.
Management of time
Training | Management of time
Innovate without limits
At the house of , innovation is an art of living. The company actively integrates the latest technologies, including artificial intelligence, to optimize its work and anticipate the needs of its customers. This focus on technological innovation is reflected in one of the company’s flagship projects, a webcasting platform it developed to meet the growing demand for online broadcasting. “It offers superior quality compared to traditional solutions such as Zoom or Teams, enabling smooth streaming up to 4K,” proudly said. Matthew. By continuing to innovate in this area, we are even considering the possibility of marketing our platform independently, thus opening up new passive income opportunities.”
Always further
Originally chosen to reflect the interactive structure of DVDs, the name “Tree”» extends to how the company creates immersive and interactive experiences for its customers, integrating various media and technologies. This intermodal approach is at the center of the company’s philosophy, which aims to offer a complete experience to its customers, from the start to the end of their journey. “For me, intermodality is a bit like a brain, where the goal is to create immersive and interactive experiences developed from innovative and personalized technological solutions. Our services complement each other to form a global experience that we offer to our clients and that binds them to us. It comes from the transportation industry, where multimodal involves using different means of transportation to get from point A to point B, while intermodal is about the journey as a whole.”
With ambitious plans for the future, Matthew and his team have a very clear vision for the next six years, particularly with the expansion of its Studio 180 and its services. In this sense, the company intends to strengthen its most efficient services, namely video production, webcasting and graphic animation, and plans to expand its range of services by integrating the development of training platforms for businesses and events. This vision also includes growth of the team, as well as expansion into new markets in North America and Europe, while consolidating its relationships with its existing partners. “We are looking to double our human resources and export to the United States and France,” says Matthew. We want to be able to offer our services to an international audience, while maintaining our commitment to quality and innovation.”
The recent acquisition of the multifunctional film studio has also opened up new possibilities for , allowing him to experiment and test ideas before proposing them to his clients. Versatile, this large studio can accommodate 150 people and is used, among other things, for webcasts (even in a hybrid format), training and press conferences. Involved in a multitude of varied and stimulating projects, Arborescence recently collaborated with the Group of CEGEPs of Montreal to encourage women to study science, and with Hydro-Quebec on an educational project concerning the Manic-5 dam. Other clients includeFinancial Markets Authoritylawyers, doctors, University Hospital as well as Gardens. Quebec projects that have particularly gratifying societal value for the team.
Beyond its projects and its commercial ambitions, it is the passion for a job well done and the commitment to customers that drives Arborescence. “We are motivated by human exchange and the pleasure of working together to find innovative solutions.” For Matthew, innovating comes down to the incessant search for solutions for its customers. This constant quest for innovation finds its echo in intermodality, which guides the company to offer integrated and fluid experiences to its customers.
Mathieu LeBlanc / @Donald Robitaille
