By Madame Figaro x Say Who
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Say Who / Jean Picon, Benoit Florençon, Jeffry Junes, Stéphane Sby Balmy
Event. – The leading brand in dermo-cosmetics presented its latest innovations in skin, scalp and hair care on Wednesday April 24 and Thursday April 25.
On April 24 and 25, Vichy Laboratoires organized the VIC (Vichy Integrative Center), its first international event in several years, where the leading brand in dermo-cosmetics presented its territory around integrative health and its latest innovations in terms of skin, scalp and hair care. With 93 years of expertise, recommended by 70,000 dermatologists around the world, Vichy Laboratoires is today more “healthy» and desirable than ever. More than 450 guests from 25 countries gathered in Paris to (re)discover the French brand.
The first edition of the VIC by Vichy
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This first edition of the VIC marked a crucial moment for Vichy Laboratoires, with the demonstration of its expertise on the science of collagen, anti-hair loss treatments, and the announcement of its very first brand cause “Hormonall”, to break the taboos and educate about women’s hormonal changes. During this event, we notably met Jessie Inchauspé (Glucose Goddess), Enzo Prissant, Marcus Geromegnace, Amandine Fornot, Narin Amara, Chadia Arsalan, Stef Williams, Thalita Meneghim, Amanda Obdam, Hassan Ghoneim, Helge Mark, Alexia Eram and Klaudia El Dursi.
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