It is not because we are targeting a certain standing in the plates that we must remain smooth and serious at all times. This is what the Brasserie de l’Hotele de Ville, in La Chaux-de-Fonds (NE), which has been on a completely offbeat on the networks for the four corners of the Town Hall in order to make itself known to the four corners of the world. And it works! In total, the cumulative views are counted in millions on Instagram and Tiktok, reports on Friday “Arcinfo”. World stars like Usain Bolt have liked, and the clientele is now from further away and “rejuvenated by ten years”, according to the boss of the place, Aurélien Benoîts.
Man does not really understand how the sauce has taken, but one thing is certain: he devotes a lot of time and money to his communication. Between the professional videographer committed and the equipment to buy, he spends about 25,000 francs per year. Not to mention the hours spent each week to widen the men ” “to find new ideas”. “We are very serious at work, but the lightness of our videos testifies to the good understanding within the team and our authenticity,” concludes Thomas Fall, the chef.
