Published on January 6, 2025 at 9:23 p.m. / Modified on January 6, 2025 at 9:25 p.m.
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On screen, Lily Bloom only wanted to find love, true love, push away a dull guy and sell us her pretty flowers. But the world is really too cruel. After seeing Lily, the bruised and stubborn heroine of Never again (It Ends with Us in original version, released in August 2024), played by actress Blake Lively, rebuild her life, escape the brutality of a tormented handsome husband and finally open her florist shop, millions of fans of the latest success from Wayfarer and Sony studios Pictures, revisit their illusions. The studio world and the entire dismayed American press are astonished that this touching melodrama targeted for the post-Harvey Weinstein era could have given rise to so much rage, to lawsuits between stars for slander and sexual harassment, to a complaint for ” defamation” against the New York Times and above all revealed the filthy underbelly of Hollywood in the age of social networks: the vileness of the press services, the campaigns of denigration of women carried out by armies of professional trolls, which augur a new litany of scandals and, perhaps -to be, of a second era #MeToo.
Never again nevertheless had everything of a moving miracle. Inspired by Colleen Hoover’s bestseller, sold 10 million copies since its release in 2016, the film, shot for 25 million dollars in 2023, has raked in 400 million since its release in August 2024. An unexpected jackpot for its original producers, Jamey Heath and Justin Baldoni, co-founder of Wayfarer, as well as director and lead actor, with Blake Lively, in the role of Ryle Kincaid, Lily Bloom’s abusive on-screen husband. Sony Pictures, responsible for distribution, was salivating from the last takes at the idea of a sequel and a bittersweet franchise, marrying rose water to the subjects of women’s rights and domestic violence.
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