M Avenue and the Marrakech International Film Festival Foundation join forces for the 21stᵉ edition of the Marrakech International Film Festival, transforming the emblematic destination of the ocher city into a true cultural crossroads.
From November 29 to December 7, 2024, the prestigious Meydene theater will host the Festival’s “Conversations”, bringing together major figures of international cinema such as Justine Triet, Tim Burton, Ava Duvernay, Sean Penn, and François Ozon. This strategic partnership celebrates the alliance of cinema, culture and the Moroccan art of living, strengthening the role of Marrakech as a world cultural capital.
M Avenue and Meydene: The cultural soul of Marrakech at the heart of the FIFM
M Avenue, a true architectural and cultural jewel of the ocher city, stands out for its central location and modern infrastructure. During this edition of the Marrakech International Film Festival, the avenue will enrich the experience of festival-goers with innovative and memorable programming.
Thematic exhibitions will reveal cinema through artistic works and exclusive installations, offering a unique perspective on this art.
Immersive screenings and live performances will immerse the audience in fascinating cinematographic worlds, combining emotion and creativity.
At the same time, M Avenue will celebrate the Moroccan art of living through lifestyle and gastronomic experiences, merging cinema and culture in perfect alchemy.
The Meydene Theater, the vibrant heart of the Avenue, will play a key role in this partnership this year by hosting the Festival Conversations, an unmissable event at the FIFM, where icons of world cinema such as Tim Burton and Sean Penn will meet. , François Ozon, Justine Triet, Gemma Arterton, and many others. This prestigious location will become a privileged space for exchanges, celebrating the magic of the seventh art in an intimate and sophisticated setting, a unique opportunity for festival-goers to experience cinema differently, in the heart of the cultural capital.
Visionary collaboration and international visibility
Through a joint communications strategy, the partnership between M Avenue and the Marrakech International Film Festival Foundation aims to maximize their visibility on an international scale, thus consolidating Marrakech as a world-renowned cultural capital.
Joining forces, M Avenue and the Marrakech International Film Festival Foundation aim to redefine the cinematic experience while celebrating the role of the ocher city as a crossroads of cultures.
This new collaboration is part of an ambitious approach to international influence, highlighting cinema, creativity, as well as the Moroccan art of living, strengthening the attractiveness of Marrakech on the world stage and promoting its cultural wealth through the world.
Immerse yourself in the exceptional at the Marrakech International Film Festival and at M Avenue from November 29 to December 7, 2024: a unique event to experience cinema differently, at the heart of Moroccan culture.
