Celebrate normalcy
The editorial team advises you
You may have seen on TikTok THE #OfficeLife, #OfficeTok or even #CorporateTok. As many hashtags attributed to the generation Z and which celebrate corporate routine, as reported by Radio France in an article devoted to “unbossing”, this trend where work is presented in its most routine forms, a coffee break, a meeting between colleagues, dishes reheated in the microwave… All with this purpose: celebrate normality at work.
These videos are often described as “deeply soothing” by their viewers, writes Capital, which also devotes an article to this trend.
The editorial team advises you
Their initiator: the American Connor Hubbard, alias « Hubs Life ». He has 1.2 million followers on Instagram since he launched the “Normalize the norm” movement. [NDLR. Normaliser la norme en anglais] by sharing his oh-so-routine daily life on social networks.
Beyond the real interest of these shares, this trend more broadly invites us to reconnect with a concrete, rational daily life. And also says how some young employees can lose interest in professional investment as well as in climbing the corporate ladder.
