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Global superstar, Rihanna, becomes the new face of Dior’s iconic “J’ADORE” perfume. At 36, the singer succeeds icons such as Charlize Theron, infusing a modern and daring energy into this timeless fragrance. Prepare to be dazzled by the advertising campaign planned for September 1st, signed by the famous photographer Steven Klein.
An icon for a legendary perfume
At 36, Rihanna joins the prestigious circle of “J’ADORE” muses, succeeding exceptional women like Carmen Kass and Charlize Theron. A bold choice from Dior, which relies on the flamboyant personality and the undeniable influence of the singer to breathe new energy into its iconic perfume.
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A campaign that promises to be grandiose
The first “J’ADORE” campaign with Rihanna will be unveiled on September 1st. Directed by the famous photographer Steven Klein, it promises to highlight the beauty and creativity of the star in a sumptuous setting. An artistic collaboration which is already shaping up to be an unmissable event.
A meeting between two creative universes
“We are incredibly proud to welcome Rihanna to the Dior family,” said Véronique Courtois, President and CEO of Parfums Christian Dior. “Her extraordinary talent, her audacity and her captivating beauty are an ideal embodiment of radiant and powerful Dior femininity. »
Rihanna, more than a muse, an inspiration
For Rihanna, this collaboration is much more than a simple contract. “Being the new face of J’ADORE is an honor as much as a mission,” she confided. The singer wishes to bring her personal touch to the universe of “J’ADORE”, by infusing it with her history, her creativity and her vision of femininity.
“J’ADORE” and Rihanna, a duo that makes you dream
Since its launch in 1999, “J’ADORE” has become a symbol of luxury and refinement. With Rihanna as its new ambassador, the perfume opens up to a new generation of women, more daring and independent. A collaboration that promises to rock the world of fashion and beauty.
