American toy giant Mattel has been forced to apologize after a printing error on doll packaging, where a web link led to a pornographic site.
Error on the packaging. To mark the release of the film “Wicked”, the American toy giant Mattel put on sale a series of dolls featuring the heroines. A web address is indicated on the boxes in which the dolls are packaged, but the latter is incorrect and refers to a site for adults, instead of the official site of the film adaptation of the musical, report several American media, including CNN .
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Discard or hide
Mattel “has been informed of a printing error on the packaging of dolls from the Mattel Wicked collection, mainly sold in the United States, the company said in a statement reported by CNN, assuring that it “deeply regrets this unfortunate error ” and having taken “immediate measures to remedy this.” “Parents are informed that the poorly printed and incorrect website is not appropriate for children,” assured the toy manufacturer, owner of the Barbie brand.
In its press release, Mattel also called on its affected customers to throw away the packaging of these products or hide the erroneous link.
This range of dolls was launched as a special edition, in partnership with Universal Pictures, for the upcoming release of the first part of the film adaptation of the hit musical Wicked, which revisits the tale of the Wizard of Oz.
Jérémy Bruno Journalist BFMTV
