Game news Borderlands: despite the film’s flop, the company’s big boss sees the glass half full
Published on 10/11/2024 at 8:45 p.m.
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Has the failure of the Borderlands film adaptation tarnished the reputation of the Borderlands license? Strauss Zelnick claims that it is completely the opposite; the film would have been much more beneficial than anything else.
The lesson learned from the Borderlands movie
Speaking for IGN, Take-Two CEO explains that the failure of the adaptation did not bring any harm to the video game franchise. He says he has learned a fundamental lesson, namely the difficulty of transferring intellectual property to another medium.
According to his statements, at the end of the publication of the reviews on the specialized sites, Strauss Zelnick already underlined that he was aware of this problem and the results clearly confirm the risk involved in the adaptation of a video game license .
So, this adaptation will be the last. Strauss Zelnick shared that he has no plans to do more film adaptations and wants to focus on the BioShock film. After this project, it will be over, we will no longer talk about films or series.
Fortunately, the damage linked to the failure of this adaptation is limited: international pre-sales helped reimburse 60% of production costsbut we are a long way from a full reimbursement of costs.
[…] the results of the film will not impact (the company) or the Borderlands franchise in any way […]
[…] So I don’t think it did any harm at all, on the contrary, I think it may have helped a little. This highlights a point I’ve talked about many times, which is the difficulty of transferring our intellectual property to another medium.
Borderlands 4 is getting a makeover… It’s coming!
Despite all these setbacks, the Borderlands license does not let itself be brought down by this bitter failure: Borderlands 4 is coming. After multiple nods from Randy Pitchford, the father of the license, the fourth episode is under development.
The CEO of Take-Two even tells IGN that, according to the company’s financial results, Borderlands 4 is still planned for 2026. He also took advantage of this interview to emphasize that the release of Mafia: The Old Country is still planned for the same year and 35 other games are planned until 2027. And regarding Grand Theft Auto VI, know that there is clearly no hassle to be had: the next Grand Theft Auto is still planned for fall 2025.
Take-Two is doing well and the film has in no way damaged the company’s reputation. Strauss Zelnick even exudes confidence, it’s reassuring! He then emerges from this experience grown and will never repeat this experience, at least, not after the film BioShock as we were able to point out just before. Phew, we are normally spared from an adaptation of GTA…
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