The coming year looks particularly promising for the professional events and trade fairs sector. I will share with you the latest advances that are shaping the events industry in 2025. Between the emergence of revolutionary technologies and a marked return to authentic human connections, our sector is experiencing an exciting transformation that I invite you to discover.
The great return of humans in the events industry in 2025
At the heart of the events industry in 2025, I observe a fascinating paradox. Notably, the more theartificial intelligence progresses, the thirst for genuine human connections intensifies. Additionally, I noticed that organizers are now emphasizing three essential pillars for creating memorable experiences. Relevant and engaging content (38%), a place that inspires (27%), and a destination that makes you dream (25%). This quest for authenticity does not mean a rejection of technology, quite the contrary.
Furthermore, the revolution of real-time engagement measurement. Let me tell you about an innovation that particularly fascinates me: the Joy IndexTM from Bishop-McCann. Imagine for a moment being able to measure the engagement of your participants in real time using artistic artificial intelligence. This system combines two cutting-edge technologies. On the one hand, it analyzes heart rate variations via participants’ connected watches. On the other hand, he anonymously studies their facial expressions to assess their energy level. I find it particularly reassuring that ethics is at the heart of this innovation, with a total guarantee of anonymity for participants.
Sustainability is more than a trend, it’s a necessity
Furthermore, you will probably be as excited as I am to learn that the sustainability becomes a top priority for our industry. In this sense, the figures speak for themselves. 54% of professionals consider sustainability a crucial element in their planning for 2025. 47% have already established concrete objectives in this area. I am particularly impressed by Gevme’s initiative, which launched the Sustainability Hub for Events, an AI-powered platform available in 30 languages to facilitate the organization of eco-responsible events.
Likewise, I note that the event venues are reinventing themselves. In particular,n our sector, the spaces of meeting are being transformed to meet new expectations. Take the example of a convention center whose initiative in waste management particularly impressed me. Thanks to an application using AI for photo recognition of waste, they managed to correctly divert 73.3% of waste from the landfill. Meanwhile, Austin’s AT&T Hotel and Conference Center is preparing a major $30 million renovation, incorporating “mini-campus-style rooms” and state-of-the-art meeting technology.
International expansion and strategic moves
Finally, I am excited to see that our industry continues to expand geographically. GES, for example, is strengthening its presence in Qatar, while companies like PARALLEL are expanding their capabilities through strategic acquisitions. These movements demonstrate the vitality of our sector and its ability to adapt to the evolving needs of the global market.
In short, I am convinced that 2025 will mark a decisive turning point for the events industry. The symbiosis between cutting-edge technology and authentic human connections, coupled with a strong commitment to sustainability, outlines a promising future. As players in this dynamic sector, I invite you to embrace these changes as opportunities to create ever more enriching and responsible experiences.
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