Taylor Swift and the well-oiled watchmaking of the “Eras Tour”, from Asia to France

Taylor Swift and the well-oiled watchmaking of the “Eras Tour”, from Asia to France
Taylor Swift and the well-oiled watchmaking of the “Eras Tour”, from Asia to France

It often rains in Singapore. In March, an exceptional downpour fell on the South-East Asian city-state: a rain of glitter made the surroundings of the National Stadium, where Taylor Swift gave six concerts, between March 2 and 9, sparkle. Everywhere, glitter: on the skirts and eyelids, on the skins and hats, on the cowboy boots and hijabs of an audience who came from all corners of the subcontinent to cheer the global pop star – herself glittered with glitter. head to head, during most of the show.

Read the review: Article reserved for our subscribers Taylor Swift bares her torments with “The Tortured Poets Department”

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The Singaporean leg of the “Eras Tour”, as the most lucrative tour in history is called, was the last before stopping at Paris La Défense Arena, from May 9 to 12, then at Groupama Stadium, near Lyon, June 2 and 3. Like all the others, these concerts have been sold out since tickets went on sale almost a year ago. Singapore was also the final stop before the publication, on April 19, of the American’s eleventh album, The Tortured Poets Department, who has since pranced to the top of the world charts.

So goes the fairy Taylor’s carriage: wherever it passes, it alters the ordinary course of things, leaving behind it, from records to feats of force, like a trail of golden dust. Exactly how many spells are attributed to the 34-year-old singer? According to certain political scientists, it could influence the elections in the United States at the beginning of November. By its ability to mobilize the young electorate, statistically more democratic and abstentionist than the average, first; by the love rating it maintains among country fans, who are deemed conservative, then.

Economists, for their part, attribute to her the gift of boosting the growth of the cities she visits, as the rush to Taylor would attract tourists in droves. And not just any: especially from the middle or wealthy classes, the “swifties”, as their fans are called, are particularly quick to spend.

“Swifties” dance to Taylor Swift’s music at the National Stadium during one of the singer’s six concerts in Singapore on March 2, 2024. CAROLINE CHIA/REUTERS

According to an indiscretion of the Thai Prime Minister, jealous of the Singaporean jackpot, the city-state would have paid nearly 18 million dollars to producers to grant itself exclusivity for its concerts in the region. A trifle, if we compare them to the 400 million dollars that they would have brought to Singapore, an increase of 0.3% of GDP, according to estimates by local bankers. As soon as her boots were placed on the stage of the National Stadium on March 3, the singer also put her feet in the dish: “Who among you traveled here? », she apostrophes. The clamor of the crowd leaves little doubt: the majority of the 360,000 spectators who attended the six concerts are not indigenous.

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