The Ifop Wellbeing teams offer an exclusive study to address an issue at the heart of current concerns:
The perceived impact of climate change effects on skin and hair health.
Major environmental transformations (increased pollution, prolonged UV exposure, temperature and humidity variations) are redefining consumers’ skin and hair/scalp care needs and routines. Expectations are now turning towards multifunctional, preventive products adapted to diverse climatic contexts.
This study will allow :
- to understand how consumers perceive the effects of these environmental changes on the health of their skin and hair.
- to identify changes in beauty routines and expectations for guide the development of suitable products.
- to access actionable insights to transform these environmental challenges into growth opportunities.
A focus on two key beauty markets:
The United States and China, two dynamic territories showing growing interest in preventative and multifunctional beauty solutions, in response to their diverse environments.
Study details:
- Sample : 1,000 women per country (US and China), nationally representative.
- Deliverables : Complete report of the results, accompanied by a personalized oral restitution.
- Planning : Results available from February, subject to agreement before the end of December.
To find out more, download the brochure (in English) by filling out the form.
Health
