The association Aidsdedicated to the fight against HIV and AIDS in France and Europe, is celebrating its 40th anniversary with a campaign, the site tells us CB News. Produced by the agency Strike Paris, produced by View Pictures and directed by the Brazilian director Arielle Dorf, the film highlights the theme of aging. It honors those who have fought and continue to fight against HIV/AIDS, and it inspires those who will continue this fight.
“ Through its anniversary campaign, AIDES chooses to illustrate a reality ignored by many and synonymous with victory in the fight against HIV/AIDS: today, an HIV-positive person under treatment can live and age, without risk of HIV transmission when the viral load is undetectable “, explain Camille Spire, President of AIDES. “ Thanks to the mobilization of the people concerned, their loved ones, caregivers, researchers and other community stakeholders, we now have effective treatments and prevention strategies that allow people living with HIV and hepatitis to project yourself and grow old. Which is fortunate. “.
This anniversary campaign not only marks 40 years of struggle, 40 years of medical and social progress, but also the lives of those for whom AIDES has never stopped fighting, those who have never stopped to embody the fight against HIV/AIDS, and those who will continue to fight/live tomorrow.
The campaign began on May 2 on television, in the press and by posters, on the networks Mediatransport, Cityz And JCDecaux. A first media wave is planned for May. The second wave will be broadcast in December on the occasion of World AIDS Day.
Credits:
Announcer: AIDES
Communications & collection director: Elodie Lambourde
Communications manager: Ophélie Levasseur
Communications project manager: Julie Palma
—
Agency: STRIKE
President / CCO: Jérôme Gonfond
Managing Director / CSO: Pierre Bellefleur
Creative directors: Rémi Lascault, Francis Pluntz
Artistic Director: Alba Menéndez, Julien Gallopin
Strategic planner: Mata Massias
Head of production / TV prod: Mélina Audoux
—
Production: See Pictures
Director: Ariela Dorf
Producer: Aurélien Drosne
Production director: Margaux Monneri-Fons
Director of Photography: Victor Seguin
