Video games: what is this indiscretion from Bloomberg that is causing Ubisoft’s stock price to explode, even though it is in great difficulty?

Video games: what is this indiscretion from Bloomberg that is causing Ubisoft’s stock price to explode, even though it is in great difficulty?
Video games: what is this indiscretion from Bloomberg that is causing Ubisoft’s stock price to explode, even though it is in great difficulty?

The news agency’s information is a spectacular rebound for the company, which has lost 39.8% since the start of the year.

Ubisoft, which has a superb studio just outside , jumped on the Stock Exchange on Friday afternoon after Bloomberg News reported that Tencent and the Guillemot family were studying several scenarios for the video game publisher, including a takeover. or an exit from the coast.

China’s Tencent and the founding brothers of the French group, who respectively hold 9.74% and 15.05% of the capital according to LSEG data, spoke with advisors to explore ways to stabilize Ubisoft and increase its value, the news agency reported, citing sources who requested anonymity. The two entities could also join forces to delist Ubisoft, Bloomberg added.

Ubisoft, “a clearly unique asset in the sector”

For Charles-Louis Planade, analyst at Midcap Partners, such news would not be surprising, Ubisoft being “a clearly unique asset in the sector”. “Big players have tried to penetrate the ‘open world’ action-adventure genre that Ubisoft has mastered to perfection. We are thinking in particular of Google with Stadia, of EA, of all these players who, today, are banging their heads against the wall in this segment which remains one of the most lucrative”he added.

On the Paris Stock Exchange, Ubisoft shares rose 30.75% to 13.91 euros at 2:27 p.m. In difficulties, the company has lost 39.8% since the start of the year. Contacted by Reuters, Ubisoft declined to comment.

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