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Ryan Reynolds continues to expand his impressive portfolio, this time combining his passion for marketing and business with the thrilling world of Formula 1.
Over the last year, French Formula 1 team BWT Alpine has secured a €200 million investment from a group of investors, including Reynolds and his 'Welcome to Wrexham' teammate, Rob McElhenney. This significant financial injection allowed the group to hold 24% of Alpine's shares, thus strengthening the team's competitive advantage.
The partnership doesn't stop there. Shortly after the investment, MNTN, a leader in streaming television advertising and billed as “the most active software in television™,” became the official sponsor of Alpine's television performance. This multi-year collaboration was launched at the Las Vegas Grand Prix, featuring the MNTN logo on the A523 race car and in team environments during key races.
Ryan Reynolds seen in Tribeca on November 8, 2024 in New York. He continues to expand his impressive portfolio by merging his passion for marketing and business with the thrilling world of Formula 1.
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Reynolds' business skills are now as celebrated as his acting career. Known for selling companies like Aviation Gin and Mint Mobile for large sums, he co-runs the marketing and production company Maximum Effort with George Dewey. His influence also extends into cinema, with Deadpool & Wolverine having grossed $1.3 billion worldwide in 2024, setting a record for the franchise and becoming the second highest-grossing film of the year.
Reflecting on his approach to marketing, Reynolds told The Hollywood Reporter : “I think about marketing in a very different way than I did before Deadpool. What once seemed like an obligation is now one of my favorite parts of the process. It’s an opportunity to set expectations and then subvert them.”
Recently, Reynolds has also taken LinkedIn by storm, showcasing his entrepreneurial adventures to a growing audience of business-minded professionals. Samantha McKenna, CEO of #samsales, notes that the platform is increasingly attracting celebrities like Reynolds, who share their ideas about innovation, marketing and social impact.
With his creative vision and business savvy, Reynolds is redefining what it means to be a Hollywood star, and now, a force in the world of Formula 1.
