For the Las Vegas Grand Prix, the Visa Cash App RB team lights up with a unique glitter-inspired livery. After Alpine F1 Team and Stake F1, a third team dedicates a special livery for this weekend in Las Vegas.
Launched this year in collaboration with Emmy Award-winning actress Keke Palmer, the Glitter Card celebrates “glitter fever.” This concept evokes contagious joy and bold personal expression.
Visa Cash App with a special livery for Las Vegas
A short film, released today, stars Kevin Dillon, Jerry Ferrara (Entourage) and Travis Bennett (DAVE). The film follows a road trip from Los Angeles to Las Vegas, showcasing Cash App activations and paying homage to the magic of the city. This collaboration between Visa Cash App RB and the Glitter Card shines with audacity, mixing performance and glamor to celebrate Las Vegas in style.
Peter Bayer, CEO of RB, said: “It wouldn’t be Las Vegas without a touch of glitz, and as the city of glamour, it made sense to bring this livery to the Las Vegas race.”
“It holds a special place in the team's history, as it is where we launched VCARB earlier this year. Since then, the creative collaboration with our partners has resulted in some exceptional liveries that emerge from the 'ordinary, allowing us to shake up the way we do things in Formula 1, as we saw in Miami and Singapore “I can't wait to see the VCARB01 sparkle in the spotlight on the track.”
The glittering design will extend to the team's garage, while drivers Tsunoda and Lawson will wear custom racing suits. The rest of the team will also have special equipment.
