On the occasion of the Formula 1 Grand Prix in Austin, Texas this weekend, BWT Alpine F1 is teaming up with the San Antonio Spurs to unveil a collection of clothing co-branded with the New Era brand.
Partner of the two teams, New Era is launching the special Austin Race collection consisting of three caps, a satin jacket (bombers) and jerseys with driver numbers Pierre Gasly and Esteban Ocon.
“We are thrilled to collaborate with the San Antonio Spurs and New Era to launch this special edition capsule collection ahead of the BWT Alpine Formula One Team’s return to Austin for the United States Grand Prix, which also coincides with the World Cup. ‘Paris automobile 2024’explains Oliver Oakes, team principal of the BWT Alpine Formula One Team. “Running in Texas is always an incredible experience and doing it while teaming up with one of the best sports organizations in the state makes the experience even more special. “.
A collaboration which is obviously supported by the production of numerous contents such as this video shot in an old camera style.
€195 for the Alpine F1 x Spurs jacket from New Era
In this “BWT Alpine Formula One Team x Spurs Sports & Entertainment x New Era Cap” collection, we find a bomber style jacket sold for €195, a cap with a blue, white, red detail on the edging of the visor for €60 , a bucket hat for €65 and an American football style jersey costing €75.
The team is therefore full of collaborations during this GP since in addition to creating lifestyle clothing, the drivers will race in an Indiana Jones car!
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