As the end of year holidays approach, Marion Rousse launched its first textile collection. The current director of Tour de France Women was chosen by the French brand Ekoï to become its new muse and thus create from scratch a winter collection for Cycling. The collaboration between the brand and the former runner made it possible to design a capsule collection offering jackets, jerseys, tights and much other equipment.
Video – Marion Rousse, director of the Tour de France Femmes
“I wore the brand a lot during my career”
Launched during the winter, this collection inspired by the former French road champion aims to offer technical clothing adapted to women's cycling. Marion Rousse worked closely with the brand around the logo, the colors offered or the materials used. And after several months of work, the collection “MR by Ekoï” is born, offering a sober and chic style thanks to its pastel tones and a refined design. “I am delighted and even a little emotional because this is the first time that I will have a collection in my name explained Marion Rousse on the textile brand's website. I'm delighted that it's with Ekoï because I've worn the brand a lot during my career. And my whole family rides Ekoï. For this first collection, I chose the colors and defined the technical aspects.”
