A first step for collaborative Reunion Reunion export

The grouping allows above all a pooling of costs, whether logistics or marketing. Unified communication, carried by supports such as websites, plates and promotional videos, strengthens the collective impact. In addition, the Sirha fair offers a unique opportunity to access a demanding and diverse audience.

Thanks to Business France, which co-finances the Overseas Pavilion, these Reunionese craftsmen can introduce their products to European buyers. Among them, fines and wholesale grocery stores in search of exotic excellence products.

Among the members present at SIRHA 2025:

• The western breweryled by the only woman brewer from the island, seduced with beers flavored with geranium, pineapple or ginger.
• Emilie's confectionery Enchants the palaces with its gourmet letchis, papaya-orange and banana jams.
• Original herbal teas here and elsewherelike “Chill in Saint-Gilles” or “Diagonale des Fous”, captivate amateurs and professionals.
• Premium arranged rums of arranged blardenriched with exceptional fruits, are a dazzling success.

Other major brands such as Calicoco, pro vanilla, organic banana in Bourbon, Royal Bourbon Industrie, and Mascarin also strengthen this collective representation.

Since the start of this project, the Export club has supported the group through tailor-made support: prospecting of markets, identification of potential partners, and legal advice for secure implantation. Sandrine Adolphe, secretary general of the export club, welcomes this advance: “Through this first collaborative export group, we have the opportunity to highlight the unique know-how of our craftsmen and industrialists, while guaranteeing a structured and lasting approach on European markets. »»

This initiative is part of a long -term dynamic, aimed at establishing Reunion products on European displays. For three years, this project aims to strengthen the presence of the international meeting by highlighting the diversity and the authenticity of its gastronomic heritage.

Thanks to this unique and ambitious collaboration, Reunion lays down the foundations for an economic and cultural model inspiring for other island regions. The intense and inimitable flavors of the island are now preparing to conquer palaces around the world.