Televisions are the new battleground for generative AI. Manufacturers use the buzzword everywhere, for fear of missing the train. Google does not intend to pass up either: Gemini will burst into connected TVs in force.
Samsung, LG and other TV manufacturers only have generative AI in their mouths. At CES, they all announced new functions powered by this technology, so as not to come across as out of date (even if AI “simply” is at the heart of performance improvement systems). image and sound for years). Microsoft is obviously involved, with Copilot which will for example be used for LG’s new search engine.
Read Microsoft Copilot arrives on Samsung and LG smart TVs
Google is not left out. Gemini will thus integrate Google TVthe operating system for connected TVs widely used by manufacturers. The AI model will improve the understanding of natural language when searching for content; it will also help better integrate YouTube.
Google also showed a new summary of the day’s news that appears on TV. It is based on a cocktail of YouTube videos and summaries compiled from press partners – with all the problems of misunderstanding and misinformation that this can imply.
An “always on” mode is also appearing. Using motion sensors, a television can detect the presence of the user and display personalized information as they pass by, such as this famous news summary and the weather forecast. TCL will be the first manufacturer to offer this new feature at the end of the year, Hisense will follow in 2026.
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Source :
TechCrunch
