Tony Parker, Jarnac and cognac: the buzz remains unanswered

“The only information we have is through the press or television. »

In reality, after the basketball player’s visit in March to Château Saint-Martial in Jarnac, in the greatest discretion, no more news! “There was no sale,” confirms the owner of the place, Philippe Cariou. With his wife, they acquired this 19th century building built by the Laporte-Bisquit family in 2001. The property is still for sale for more than 3 million euros.

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In Jarnac, no trace of TP either. “We found out afterwards that Tony Parker had visited the castle,” says Christophe Roy, the city’s first deputy. The only information we have is through the press or television. If it were true, it would be good news for Jarnac and the region, because it is always good for well-known people to establish themselves. » A little publicity for the city never hurts, but “in my opinion, the people of Jarnac think more about Christmas than that”, adds the elected official.


Tony Parker made real estate agent Valentin Kretz taste the spirits offered by Rodolphe Frerejean Taittinger.

Repro CL

And the cognac?

On the shelves, the bottle of cognac in Tony Parker’s colors has not yet appeared. “And we won’t see anything happen, it’s just a joke; even if there is, it will all go to export, he will not try to sell on the local market,” confides a reseller in the sector.

The former sportsman confided in the show his intention to create his own brand, without trying to acquire vines. In any case, he sharpens his palate. Before the real estate visit, he tasted eaux-de-vie with the man he presents as the one who will blend his cognac, Rodolphe Frerejean Taittinger.

The man, whose name most easily evokes champagne, is not unknown in the world of cognac. In 2015, he took over the production of the Coutanseaux Aîné house with the launch of an out-of-age vintage, 5 liters of which sell for €10,000. A house, initially cooperage, created in 1767, and which the Taittinger family bought in 1919, according to information visible on the brand’s website.

“Tony Parker will do like all trading structures, he will buy old eaux-de-vie and define a taste identity,” indicates the retailer.

His arrival in Charente has, in any case, not yet taken root. And it’s impossible to talk about it with the main person concerned. Despite our requests through these multiple companies and on social networks, Tony Parker did not respond to our requests for interviews, just like Rodolphe Frerejean Taittinger.


Château Saint-Martial in Jarnac visited by Tony Parker.

Repro CL

In the Tony Parker sphere

The former leader of the French basketball team, quadruple NBA champion, figure of the San Antonio Spurs is today a businessman, rather a jack of all trades. In the ownership of his group “Infinity Nine Group” (nine, referring to his number as a player), no less than ten companies with multiple activities: breeding of race horses, stud farm in , ski resort, business of entertainment and events, cruise service provider and the Chamber Orchestra. Without forgetting the Lyon- men’s basketball team in which he invested in 2009, then purchased in 2014 with the women’s team. Wine is also in Tony Parker’s portfolio. He owns Château Saint-Laurent, 38 hectares in in AOC Côtes-du-Rhône. At the end of 2023, he had raised one million euros via crowdfunding to invest in the renovation of this area.

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