Like the greatest, Maeva Ghennam launched her very first perfume. If its fans have been excited during numerous teasers in recent weeks, the price considered exorbitant has put more than one off.
And a new controversy on the clock for Maeva Ghennam. After releasing her makeup brand “Maeva Ghennam Beauty” in 2020, the reality TV star announced the release of her perfume, called “Rouge Rogue by Maëva Ghennam”, in collaboration with the Black Ants brand, this Sunday, November 17, 2024. However, the price of the eau de parfum, set at 200 euros for 75 mL, caused outrage on social networks.
“ROUGE ROGUE is a bold and vibrant fragrance, where indulgence mixes with sensuality, creating an olfactory experience that evokes passion and freedom. Presented in a refined setting, this perfume is designed for those who dare and who are looking for a unique signature, combining fruity freshness and woody warmth (…) a captivating and daring fragrance, for those who like to combine indulgence and sophistication in an exceptional composition », We can read in particular on the site, where the perfume is for pre-order.
However, the product sparked outrage and much mockery on the web. One Internet user notably wrote about 200 euros per perfume and she dares to say that she doesn't have money in her heart. The scam is bigger than his butt.”
Explanations that do not convince
In response to criticism, Maeva Ghennam justified the price of her perfume by calling it a “niche perfume” made in France and created by Emna Doghri, a renowned nose. “I know that the price was going to get people talking, I suspected it, I'm telling you the truth, but it's worth it. When you buy niche perfumes from Louis Vuitton, from Dior, you pay 400 euros for them. A niche perfume costs more than a normal perfume which costs 120 euros at Sephora because it’s a perfume that lasts better, it’s a luxury perfume,” she confided on Instagram.
The former participant of “Marseillais” continued by indicating that she had tried to offer a perfume as cheap as possible, but “the manufacturing cost, the packaging, all that has a price”. “There are people who spend 400 euros on a Vuitton or Dior perfume, and there it’s the same thing, it’s the same range. I could have made a cheaper perfume, but an average perfume, not a niche perfume and it would have been sold less expensively, but I wanted to make a niche perfume,” she concluded.
However, some netizens pointed out the claim of comparing itself to international luxury brands, while others felt it was difficult to justify such a high price for a product that cannot be tested in-store. In addition, several people pointed out this justification, recalling that its target audience, mainly young adolescents, cannot afford a perfume at this price.
