Announced last September as the new face of the Chanel N°5 perfume, the Australian actress and producer is in the spotlight in the new advertising film for the Maison au double C.
The DNA of Chanel No. 5, Hollywood version
A text message and landscapes as far as the eye can see. Signed by director Luca Guadagnino (A Bigger Splash, Call Me by Your Name…), Chanel’s latest promotional clip transposes the brand’s Parisian heritage into the cinematic settings of the West Coast of the United States.
Titled See You at 5this film of just over two minutes features Margot Robbie and Jacob Elordi – recently seen at Bottega Veneta – in a scenario summoning the themes of (missed) appointments, travel and spontaneity. All punctuated by a soundtrack celebrating the French touch with the title Where is the truth? of Daft Punk.
At the start of the year, Chanel also opted for an American setting for the promotional video for its men’s perfume. Bleuplayed by the Franco-American actor Timothée Chalamet: directed by Martin Scorsese, the film was shot in New York. A not so trivial bias when North America should continue to establish itself as one of the most powerful markets for the beauty sector and could be worth more than $114 billion on the horizon. 2027.
