The Moroccan media landscape is changing, as illustrated by the latest Imperium report, which lists more than 160,300 articles, radio and TV appearances in November 2024. This production was marked by an increase of 15.5% compared to the previous year.
With 79.4% of total publications in November 2024, the digital press confirms its predominance. This progression, marked by an increase of 21.2% compared to 2023, illustrates the adaptation of Moroccan media to increasingly digital consumption. On average, 5,345 articles are published daily, highlighting the intensity of editorial activity. However, this transition to digital raises questions about inequalities in access to the Internet, particularly in rural areas, and the growing dependence on platforms such as social networks for the dissemination of information.
The report reveals that 71.2% of content is published in Arabic, confirming its position as the dominant language. The French language, with 24.23%, retains an important place, while secondary languages (English, Spanish, Amazigh) remain marginalized, representing only 4.61% of total production. This linguistic disparity raises the question of the inclusion of secondary languages in the media landscape. Amazigh, although recognized as an official language, struggles to find significant representation, reflecting social and cultural dynamics which limit its reach in the media.
In November 2024, politics is the most covered subject, representing 15.91% of total production, with themes such as the intervention of Aziz Akhannouch (923 articles) and the appointment of Achraf Fayda (363 articles). These figures show the importance of the media in the dissemination and interpretation of political speeches. Nevertheless, this strong coverage questions their role as a counter-power.
Read also: The ministry plans new reforms in the press sector
Sport, particularly football, occupies a growing place in the media with 8,990 publications in November 2024, just behind politics and the banking sector. This over-media coverage reflects not only popular enthusiasm, but also the socio-economic impact of sport in Morocco. The widely covered presentation of the new jerseys for CAN 2025 highlights the role of the media in building a national identity around sport, while stimulating related sectors such as marketing and commerce.
The place of women in the Moroccan media remains a crucial issue. If the Imperium report does not provide specific data on their representation, the low diversity of themes covered in the media could reflect a lack of visibility for issues related to gender equality. The media play a central role in promoting this equality, by highlighting influential female figures or covering subjects that directly concern women's rights.
Moroccan media, through their linguistic and cultural diversity, contribute to the construction of national identity. However, this diversity remains incomplete: Arabic and French dominate, while Amazigh and other secondary languages are relegated. According to the report, this linguistic imbalance reflects cultural tensions that limit the representation of certain communities. At the same time, the over-media coverage of themes such as sport or politics shows a tendency to standardize content, to the detriment of a broader representation of Moroccan realities.
Moroccan media, driven by the rise of digital technology, are evolving rapidly to meet the expectations of an increasingly connected public. However, issues persist: better linguistic inclusion, equitable representation of genders, and diversification of themes are essential to maximize their role in society. These transformations, although ongoing, require concerted strategies to ensure a positive and lasting impact.
