Wafasalaf, a company specializing in consumer credit, announced Tuesday, December 24, the launch of a campaign aimed at strengthening its commitments and consolidating its relationships with its customers and partners.
A campaign focused on three priorities
With this new campaign, Wafasalaf focuses on three main axes.
The first concerns financial transparency. The company strives to provide its customers with accurate and understandable information on all of its products and services. This commitment aims to enable informed decision-making and establish a lasting relationship of trust.
The second axis concerns innovation. Aware of digital transformations and changing consumer expectations, Wafasalaf deploys technological solutions intended to simplify procedures and improve the accessibility of its services.
Finally, the third axis focuses on social responsibility. The company affirms its role in the economic and social development of the country, by integrating responsible practices into its operations.
Strengthened support for customers
Wafasalaf also seeks to optimize the customer experience by offering adapted and personalized services. It plans to expand its network of contact points across Moroccan territory and strengthen its digital platforms to meet the expectations of a diverse clientele.
The company plans to continue its development by relying on initiatives that promote financial inclusion. It intends to increase the accessibility of its products, in particular through innovative digital solutions, while maintaining an extensive physical presence.
With capital of 113,179,500 dirhams, the company has operated since 1996 as a public limited company with a board of directors and a supervisory board.
Created under the authorization of the Ministry of Finance, Wafasalaf has developed a structured operating model, adapted to the requirements of a constantly evolving financial sector. Its head office, located in Casablanca, reflects its anchoring in the Moroccan economic fabric.
The company has positioned itself as a key player in providing consumer credit solutions. These services meet the varied needs of its customers, whether individuals or businesses, in compliance with current regulatory frameworks.
LNT
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