What if mineral water, which we all know for its role in hydration, became the new ally in your beauty routine? This is the unusual trend that is all the rage in China, where this everyday product stands out as one of the most accessible beauty secrets of the year.
For several months, mineral water has generated unprecedented enthusiasm among Chinese consumers. But it’s not to quench their thirst! No, mineral water has become a skincare essential. Tutorials, beauty tips, and even mineral water-based masks are flooding social media, generating millions of views and particularly captivating young people. A trend that may seem absurd, but which seduces with its accessibility.
The star product of this trend? The Wahaha mineral water brand, the Chinese equivalent of our Vittel. Sold at just 2 yuan (less than 30 cents per bottle), it is accessible to everyone, including young people looking to avoid the high costs of cosmetics. With Wahaha, you no longer need to spend tens of euros on creams and serums: a few cotton pads soaked in mineral water are enough for glowing skin, according to Chinese influencers.
A response to the high cost of living
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